ASIA — HONG KONG — ADVERTISING & INFLUENCE
In Hong Kong, CIMA found that advertising boycotts are particularly aggressive, with government not only withholding state advertising but discouraging private advertisers from using specific media outlets. The Chinese government has used its influence to discourage private advertisers from funding publications that it does not endorse, such as Next Media, a pro-democracy publication that openly opposed the security law, known as Article 23, and promoted the campaign that helped block its passage. As a result, this overt opposition to the government agenda led to an advertising boycott of Next Media not only by the state and state-owned companies, but also by private advertisers that had been warned off by the government. The boycott is estimated to have induced an overall annual loss of approximately USD 25.8 million for Next Media, and is believed to have produced a chilling effect on other media.