While the number of media outlets keeps increasing, the advertising market is hardly sufficient in Albania, according to the Konrad Adenauer Stiftung (KAS).
As a result, there is a satisfactory pluralism of information, but there are problems with economic sustainability, which often directly affect journalists, the institution reports. Funding patterns and ownership structure of the media directly influence their editorial content, leading to continuous doubts about media independence and their pursuing of public interest.
Source: Konrad Anenauer Stiftung. BalkanMedia Media Map: http://www.kas.de/wf/en/71.13558/