EUROPE – UK – ADVERTISING AND INFLUENCE
The responses to a series of Freedom of Information requests to six of the big city councils – Manchester, Liverpool, Leeds, Sheffield, Middlesbrough and Newcastle- reveal big differences in the amount spent in advertising, an investigation released in early 2015 found.
According to this analysis, millions of pounds is being spent by town halls at a time when local authorities are also being asked to make cuts to frontline services. The Manchester Evening News along with other Trinity Mirror owned papers in the north are revealed as the biggest earners from the statutory notices system required by law.
Manchester City Council has paid out more than £1.7m to news organisations to publish its public notices during the past five years. Newcastle Council spent a total of £1.9m on all forms of advertising in the same period, but was unable to separate out the statutory notices element. Equally, Middlesbrough Council confirmed that they spent a total advertising budget of £2.24M over the five years, but refused the Freedom of Information request on the basis that it would take too much time to work out the breakdown of suppliers and statutory notice payments.
In fact, the article stresses that the responses received varied greatly, with some of the councils being unable to provide full breakdowns of their spending.
Source: Sarah Hartley, Revealed: The true cost of advertising for local councils – Prolific North