Branded content, product placement, and paid news items have become common in the Israeli media, according to Freedom House.
Such practices gained greater exposure in 2014, generating public calls to clearly identify content that has been paid for by advertisers and other parties. For example, the Seventh Eye, a Hebrew media monitoring site, reported in May that the Economy and Trade Ministry had paid nearly $100,000 to Yedioth Ahronoth in exchange for positive coverage in 2012 and 2013.
The Mako news and entertainment portal announced at the end of 2014 that it would be the first site to clearly identify reports and video clips that contain branded content.
Source: Freedom of the Press Index 2015 – Israel